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Saturday, February 14, 2009

Despite Economy, Microsoft Set To Launch Stores

Other than hiring David Porter, Microsoft hasn't offered many details on its retail plans, yet there are already many poor comparisons being made, according to Stephen Baker, director of Industry Analysis at the NPD Group.

Despite a dismal retail sales environment, Microsoft on Thursday hired a former Wal-Mart executive to help it launch its own retail stores.

David Porter, a 25-year Wal-Mart veteran, is joining Microsoft as its corporate vice president of Retail Stores. Porter will head Microsoft's efforts to create a better PC and Microsoft retail purchase experience for consumers. He'll report to Microsoft COO Kevin Turner.

By Jennifer LeClaire

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