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Wednesday, December 28, 2011

Apple Loses European Market Share

It seems the Euro crises could be causing Europeans to look beyond expensive iPhones, and opt for cheaper alternatives powered by Google’s Android. A study by the Kantar Group, a research firm based in London, revealed that Apple’s smartphone market share declined in France, Germany, Italy and Spain to name a few in the last few months. [1]


Our $503 price estimate for Apple stock is about 25% above market price.


See our complete analysis for Apple stock here


Apple’s loss is Android’s gain


According to the report, during the 12 weeks ending November month, Apple’s smartphone market share declined from 29% to 20% while it declined from 27% to 22% in Germany. [1] The iPhone 4S helped Apple gain market share in the U.S. and Britain, but significant market share loss in Europe should be concerning Apple. Weakening global economy and fear of recessionary environment coming back in the near future could make this situation worse for Apple. Android, on the other hand, continues to flourish and enjoyed a dominant market share of 61% in Germany with the Samsung Galaxy II, its flagship product.

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