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Saturday, August 22, 2009

Are Apple's 99-Cent Apps Are Too Cheap???

Microsoft is wooing developers to Windows Mobile by promoting the idea that Apple, Inc. prices App Store apps too low at 99 cents. Loke Uei told developers "your app is worth more than that" in sessions preparing for Microsoft's launch of Windows Marketplace for Mobile. The BlackBerry, Palm and Android stores also plan to charge more than 99 cents.

With Apple's App Store offering many free and 99-cent apps whose prices please buyers but frustrate many developers, Microsoft is wooing developers to its Windows Mobile platform by promoting the idea that 99 cents is too low.

Loke Uei, senior technical product manager for Windows Mobile, recently told developers that, while "99 cents is interesting," "your app is worth more than that." He made the comments at developer sessions currently being conducted in Redmond, Wash., in advance of Microsoft's launch of Windows Marketplace for Mobile.


By Barry Levine
http://www.newsfactor.com/story.xhtml?story_id=68520

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